TOP TEN ONLINE CASINO

casino gratis on sale

casino gratis news

20.04.11

If you’ve been online or caught some late-night TV in the past, oh, 36 months or so, you’ve no doubt noticed all those advertisers talking about gold—outfits that either want to buy yours or sell you theirs. And why not? With billions in investments having vanished from the stock market, a shrunken U.S. dollar and nagging fears of inflation, gold remains the one commodity whose value is so unassailable as to be nearly sacrosanct. The ounce of gold that cost 300 bucks at the turn of the millennium now goes for $1,456 . Between 1999 and 2009, gold’s value grew by 238 percent. Show us a mortgage-backed security that’s done that.

       But gold’s popularity has, quietly and steadily, produced a curious secondary effect: Its renewed cachet has influenced the branding world, too. Recently, a glittering array of marketing efforts have been using gold (as both symbol and product) to turn the heads of fickle consumers—from Continental Mobiles selling gold-plated iPhones to limited-edition gold bottles of Coke inspired by the band Daft Punk . “Gold’s resurgence in the marketing world could stem from causes deeper than its recent spike in financial value,” adds business futurist Faith Popcorn. “In this time of terror, financial collapse, global warming and shrinking resources, we anchor ourselves in the traditions and symbols of the past. We crave the stability that gold represents.” And, as this sampling of marketing efforts shows, gold has also come to represent an awful lot of stuff we can buy.

Source: Adweek

casino gratis about