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    Gigya's Social Infrastructure Launches on "B Connected Social", First-Ever ...

    21.05.12

    Next-generation casino rewards program leverages Gigya's Social Gamification Platform and Social Plugins to power social and real-world rewards

    Mountain View, CA (PRWEB) April 17, 2012

    Gigya , the leading provider of social infrastructure for business, today announced the integration of its Social Gamification Platform with Boyd Gaming Corporation of Las Vegas - one of the nation's largest casino companies -- for "B Connected Social", Boyd's new gamified online casino loyalty platform.

    B Connected Social is the centerpiece of the next generation of "B Connected Online," the web-based home of Boyd Gaming's nationwide casino loyalty program that links 13 Boyd Gaming casino properties in five states. By leveraging Gigya's end-to-end social infrastructure, B Connected Social encourages users to earn rewards for behaviors such as booking hotel rooms or sharing offers, events and promotions on their social networks. As users accrue "Social Points" and badges, they not only gain social standing within the B Connected online community, but can "cash in" rewards for entries into regular giveaways and other contests.


    Source: San Francisco Chronicle (press release)

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